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Building 78 Presents:

Creative Control!

Join us for "Creative Control," an event showcasing the creative process behind three incredible brands - Jet.com, The Associated Press, and Audible.

You'll hear from design, branding, and content leaders from each company about:

Design thinking and product strategy from one of the top ecommerce companies, Jet.com (a Walmart company)
Brand strategy and creative direction from one of the world's largest news organizations, The Associated Press
Content creation and storytelling from audiobook giant, Audible (an Amazon company)

Before and after the showcase we’ll have music, drinks, and plenty of time to meet local creative minds! We look forward to seeing you on Thursday, March 30th at 6:30pm!

Building 78 Presents is a new networking event and company showcase series from Kearny Point. Each event will feature brief talks and presentations from entrepreneurs, creators and innovators followed by plenty of time for networking, drinks and music. Our events are open to everyone, even if you don't work from Building 78!

Presenting Companies

Jet.com is a shopping site dedicated to saving you more money. Combining a revolutionary pricing engine, a world-class technology and fulfillment platform, and incredible customer service, we’ve set out to create a new kind of e-commerce experience — and driven by our core values of trust, transparency, and fairness, we want to make that experience more human, too.

We are an independent, not-for-profit news cooperative headquartered in New York City. Our teams in over 100 countries tell the world’s stories, from breaking news to investigative reporting. We provide content and services to help engage audiences worldwide, working with companies of all types, from broadcasters to brands.

Audible has a story to tell. A subsidiary of Amazon.com, Audible is the world’s largest seller and producer of downloadable audiobooks and other spoken-word content Audible content comprises more than 150,000 audio programs, including radio broadcasts, speeches, stand-up comedy and newspapers, from more than 2,700 content providers including The New York Times, The Wall Street Journal, and Forbes. Audible is also the exclusive provider of audiobooks for Apple's iTunes store. The company operates 11 global outlets including audible.co.uk in London, audible.de in Berlin and audible.fr in Paris.

Speakers

Dawn Fitch

Founder, Pooka Pure & Simple

Bio coming soon.

Moustapha Camara

Founder, Theme Fiend

Raised in Jersey City, NJ, Moustapha Camara has been creating and selling art and fashion products online since 2007. Growing up as an artist throughout his childhood, getting involved with the business side of art and design in his teen years was a natural transition.

After launching an online apparel magazine in ‘08 and clothing brand in ‘09 with his brother / business partner, the two began developing websites for other fashion brands. In 2010, Theme Fiend was launched as an affordable e-commerce design solution for new brand owners. Since then, the company has served over 10,000 online shops worldwide with their templates and services.

Scarlett Rocourt

Founder, Wonder Curl

Scarlett Rocourt is a Haitian-born Jersey girl with lots of curly hair. After getting tired of the humidity sabotaging her hair and hiding her locks in buns because of frizz, she decided to create her own line of products that would give her great hair days consistently. All curlies are chemists by default and coupled with her business background, she managed to grow her loyal customer base including celebrities such as Yara Shahidi and the celebrity stylist, Felicia Leatherwood, who recently used one of the Wonder Curl products on the red carpet at the Golden Globes. Not shabby for a Jersey girl.

The Speakers

Ben Babcock

Director of Research, Jet.com

Ben has over 15 years of experience in product design and research, ranging from e-commerce sites (Jet.com and Amazon) to video games (Xbox) to hardware and mobile devices (Microsoft). Ben uses his extensive experience in quantitative and qualitative user centered research methods to help companies build products that transform customer experiences.

Jessica Anerella

Senior Product Designer, Jet.com

Jessica is a Senior Product Designer at Jet where she focuses on the Web experience across Mobile, Tablet and Desktop, specifically on the Browse, Search and Recommendations teams. She also was the design lead for the launch version of Jet’s Android app. Before coming to Jet, she worked in Fashion, Enterprise Software and Legal Tech. Outside of Jet, you can find Jessica working on a graphite drawing, trying to convince her relatives she is not still growing—they just forget how tall she is, or chasing her dream of being a backup dancer for Beyoncé.

Mike Bowser

Director Branding & Creative Services, AP

Mike Bowser is a creative director and designer focused on user-centered design and creative team leadership. As Director of Branding and Creative Services at The Associated Press, Mike and his design team lead branding and experience design to enhance AP’s strategic marketing, products and brand narrative. Prior to joining AP, Mike led in-house and agency creative teams in the NYC area. A Jersey City resident for more than 10 years, Mike now lives in North Bergen with his wife and children.

Keri Niles

Senior Creative Director, Audible

Kari is a creative director and writer focused on advertising and promotions at Audible, the world’s largest spoken-word content creator and provider. Together with a team of designers, producers and writers, she creates campaigns promoting original content in Audible Channels, Audible Original books, and communications that convey the power of well-composed words performed beautifully. A proud resident of South Orange, NJ for 15 years, she and her documentary filmmaking husband are raising two boys and a mutt.

The Agenda

6:30pm -

Arrival, Networking, Drinks & Music

7:00pm -

Company Presentations

7:30pm -

Audience QA

7:45pm -

Networking, Drinks & Music

9:00pm -

Event Ends

Location

Kearny Point is the innovative redevelopment of the historic Kearny shipyard, now reborn as a modern workplace home to a diverse community of pioneering businesses. The complex is located less than five miles from Manhattan and adjacent to Jersey City’s West Side. Kearny Point is anchored by the revamped Building 78, which features loft-style flexible office spaces, a co-working facility, bistro, and event space.

Building 78 Presents: Creative Control

RSVPs Closed